Privacy Policy

Backpack Brief, Inc. ("Backpack Brief", "we", "our", or "us") provides an AI-powered service that organizes family-related communications into clear reminders and summaries for parents. This Privacy Policy explains how we collect, use, share, and protect your information when you use our website, applications, and related services (the "Services").

Jurisdiction: Our Services are intended for use in the United States only. We do not represent or warrant compliance with non‑U.S. privacy laws (e.g., GDPR, UK DPA). By using the Services, you acknowledge your data will be processed and stored in the United States.

1. Scope

This Privacy Policy applies only to individuals located in the United States.

Parent TL;DR: U.S. parents only. If you live elsewhere, please don't use the service.

2. Information We Collect

We collect the following categories of information:

Information You Provide

  • Account information (name, email address, optional family member names).
  • Consent records (confirmations for Terms, Privacy Policy, and subscription plans).
  • Communications you forward (emails, attachments such as PDFs/flyers, and related content).
  • Customer support messages you send to us.

Information Collected Automatically

  • Device and usage data (IP address, browser type, device identifiers, log files, interactions).
  • Cookies and Pixels: We use cookies for login, security, and functionality. We also use the Meta Pixel to measure the performance of our advertising. This tool allows us to understand when a user registers after seeing an ad on Facebook or Instagram. The data collected remains anonymous to us but is processed by Meta, which may link it to your Facebook account in accordance with their Data Policy.

Information from Third Parties

  • Your payment processor (e.g., Stripe) provides subscription status, payment method expiration, and the last four digits of your card. We do not store full payment card numbers.
  • Service providers that operate parts of the Services (authentication/database hosting, email delivery, and AI processing). We instruct these providers to process your information only to perform services for us and, where provider controls exist, we opt out of using your content to train their models.
Parent TL;DR: We collect what you give us, some device info, billing details from our payment processor, and we use trusted vendors (including AI) to run the service—not to train their models when opt-outs exist.

3. How We Use Your Information

  • Provide and operate the Services (process emails, parse attachments, generate summaries/reminders).
  • Manage accounts, authenticate logins, administer subscriptions, and send transactional communications.
  • Respond to support requests and troubleshoot issues.
  • Improve performance, reliability, and accuracy of the Services.
  • Enforce our Terms, comply with legal obligations, and prevent fraud/misuse.
Parent TL;DR: We use your info to run Backpack Brief and make it better.

4. How We Share Your Information

We do not sell your personal information. We share data only in these limited ways:

  • Service Providers: Vendors that operate parts of the Services (hosting/authentication, email delivery, payments, and AI processing).
  • Advertising Partners: We share limited data (such as the fact that you visited our site or signed up) with platforms like Meta (Facebook/Instagram) to measure the effectiveness of our ads and preventing you from seeing ads for a service you already use.
  • Legal & Safety: If required by law or to protect rights, property, or safety.
  • Business Transfers: In a merger, acquisition, or sale of assets.
Parent TL;DR: We share data with vendors who run the service. We also share basic signal data with Meta to see if our ads are working, but we do not sell your personal data to data brokers.

5. Data Retention & Deletion

  • Account data is kept while your subscription is active.
  • Forwarded communications are stored only as long as needed; Backpack Brief is not an archive.
  • Request deletion any time at privacy@backpackbrief.com.
  • Some data may persist in secure backups/logs for up to 90 days.
  • No blanket auto‑forwarding of your personal inbox; only send family‑related messages you want processed.
Parent TL;DR: We keep what's needed, delete on request, keep short‑term backups, and ask you not to auto‑forward everything.

6. Your Rights & Choices

  • Access/update your account information.
  • Request a copy of your data in a structured format.
  • Request deletion of your data and account.
  • Manage email preferences (transactional emails are required; marketing emails include unsubscribe links).
  • Opt-Out of Ad Tracking: You can adjust your advertising preferences on Facebook/Instagram directly to control how they use your data for ads.
Parent TL;DR: You can see, download, or delete your info. We only send essential emails unless you opt into marketing.

7. Security

  • Encryption in transit and at rest.
  • Least‑privilege access controls.
  • Logging and monitoring of sensitive actions.
  • Limited personnel access to production systems.
  • No system is perfectly secure, but we take steps to reduce risk.
Parent TL;DR: Your info is encrypted and protected, but no system is 100% bulletproof.

8. Children's Data

  • The Services are intended for parents/guardians, not children directly.
  • We do not knowingly collect personal information directly from children under 13.
  • If we learn we have collected such information, we will delete it.
Parent TL;DR: Kids don't sign up—parents do.

9. No HIPAA or GDPR Applicability

  • Backpack Brief is not a HIPAA‑covered entity and does not process protected health information.
  • We are not subject to GDPR, the UK Data Protection Act, or other non‑U.S. privacy regimes.
Parent TL;DR: We don't handle medical data and we're not bound by European rules.

10. Changes

  • We may update this Privacy Policy periodically.
  • If changes are material, we will notify you by email or within the Services.
  • Continued use after an update means you accept the revised Policy.
Parent TL;DR: If we change how we handle your info, we'll let you know.

11. Contact Us

Questions? Contact privacy@backpackbrief.com.

Parent TL;DR: Have questions? Email privacy@backpackbrief.com.

Last updated: Nov 18, 2025

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